Waymark exists to help founders build with more clarity and less guesswork
We’re a small, focused team that helps B2B startups get sales and marketing working together; the practical way.
Built on experience.
Waymark is led by people who’ve worked inside startups, shaped sales conversations, and built brand messaging that actually lands.
We're not here to sell noise. We're here to help founders make smart moves, stay focused, and grow with clarity.
"When sales and marketing feel scattered, founders don’t
need theory.
They need someone who can help them figure out where
to start, what to focus on, and how to keep moving when
things get messy.
That’s what we bring; structure, support, and a clear way
forward."
"When sales and marketing feel
scattered, founders don’t
need theory.
They need someone who can help
them figure out where
to start, what to focus on, and how
to keep moving when things
get messy.
That’s what we bring; structure,
support, and a clear way forward."
"When sales and
marketing feel
scattered, founders don’t
need theory.
They need
someone who
can help them
figure out where
to start, what to
focus on, and
how to keep
moving when
things get
messy.
That’s what we
bring; structure,
support, and a
clear way
forward."
How we work with founders
We keep things clear, focused, and honest. No jargon. No hype. Just the kind of support B2B founders actually need.
Clarity Over Complexity
We cut through the noise to help founders see what matters. No big frameworks. Just clear direction and actionable steps.
Clarity Over Complexity
We cut through the noise to help founders see what matters. No big frameworks. Just clear direction and actionable steps.
Clarity Over Complexity
We cut through the noise to help founders see what matters. No big frameworks. Just clear direction and actionable steps.
Hands-On Help
Advice is easy. Execution is harder. We roll up our sleeves to help make things happen; from strategy to systems.
Hands-On Help
Advice is easy. Execution is harder. We roll up our sleeves to help make things happen; from strategy to systems.
Hands-On Help
Advice is easy. Execution is harder. We roll up our sleeves to help make things happen; from strategy to systems.
Focused Thinking
Startups don’t need ten ideas. They need the right one, done well. We help you tune out the distractions and focus on what works.
Focused Thinking
Startups don’t need ten ideas. They need the right one, done well. We help you tune out the distractions and focus on what works.
Focused Thinking
Startups don’t need ten ideas. They need the right one, done well. We help you tune out the distractions and focus on what works.
Built On Trust
Good work starts with trust. We say what we mean, follow through, and always put founders first.
Built On Trust
Good work starts with trust. We say what we mean, follow through, and always put founders first.
Built On Trust
Good work starts with trust. We say what we mean, follow through, and always put founders first.
Experience that helps B2B founders move faster
We’ve spent the last 8 years working inside startups and agencies, helping B2B founders get sales and marketing working together.
From outbound messaging and go-to-market plans to CRM cleanups and RevOps, we’ve been in the middle of the messy bits that slow founders down.
We also help founders sharpen how they talk about what they do; from homepage copy and pitch decks to value props and cold outreach.
Clear positioning is often the missing piece.
We make sure the message lands.
We’ve worked with over 80 founders across the US, Canada, UK, Ireland, and the UAE.
What we bring:
20+ years experience in sales, marketing, and RevOps
Millions in ARR supported through better messaging and systems
Work across B2B SaaS, finance, compliance, edtech, and healthcare
Built for these moments.
Experience that helps B2B founders move faster
You’re doing the selling yourself, but not sure you’re doing it right.
You’ve built something great, but don’t know how to take it to market.
You’ve launched, but your sales and marketing setup isn’t built for scale.
Waymark is made for B2B founders who need to get unstuck and start growing with clarity and momentum.
We’ve spent the last 7+ years working inside startups and agencies, helping B2B founders get sales and marketing working together.
From outbound messaging and go-to-market plans to CRM cleanups and RevOps, we’ve been in the middle of the messy bits that slow founders down.
We also help founders sharpen how they talk about what they do; from homepage copy and pitch decks to value props and cold outreach.
Clear positioning is often the missing piece.
We make sure the message lands.
We’ve worked with over 80 founders across the US, Canada, UK, Ireland, and the UAE.
What we bring:
20+ years experience in sales, marketing, and RevOps
Millions in ARR supported through better messaging and systems
Work across B2B SaaS, finance, compliance, edtech, and healthcare
Built for these moments.
You’re doing the selling yourself, but not sure you’re doing it right.
You’ve built something great, but don’t know how to take it to market.
You’ve launched, but your sales and marketing setup isn’t built for scale.
Waymark is made for B2B founders who need to get unstuck and start growing with clarity and momentum.