Practical support, clear pricing.
The Waymark difference
Designed for B2B founders who want help with sales, messaging, and go-to-market, without the overhead or the guesswork.
Always-on access
Get support when you need it. No retainers. No pressure. Just real help, month to month.
Always-on access
Get support when you need it. No retainers. No pressure. Just real help, month to month.
Always-on access
Get support when you need it. No retainers. No pressure. Just real help, month to month.
Fast, focused help
From sales scripts to system cleanup, we focus on what will move the needle right now.
Fast, focused help
From sales scripts to system cleanup, we focus on what will move the needle right now.
Fast, focused help
From sales scripts to system cleanup, we focus on what will move the needle right now.
Clear, fixed pricing
No extra fees. No guesswork. One flat rate for hands-on help.
Clear, fixed pricing
No extra fees. No guesswork. One flat rate for hands-on help.
Clear, fixed pricing
No extra fees. No guesswork. One flat rate for hands-on help.
Built for B2B founders
Support designed for B2B founders figuring things out.
Built for B2B founders
Support designed for B2B founders figuring things out.
Built for B2B founders
Support designed for B2B founders figuring things out.
Strategic and tactical
Not just ideas. Real hands-on work to back them up.
Strategic and tactical
Not just ideas. Real hands-on work to back them up.
Strategic and tactical
Not just ideas. Real hands-on work to back them up.
No fluff, just real work
No buzzwords. No theory. Just practical support from people who’ve done it.
No fluff, just real work
No buzzwords. No theory. Just practical support from people who’ve done it.
No fluff, just real work
No buzzwords. No theory. Just practical support from people who’ve done it.
Choose the support that fits where you are
Choose the support that fits
where you are
Clear, hands-on help for B2B founders; from early sales to go-to-market to long-term leadership.
Clear, hands-on help for B2B founders; from early sales to go-to-market
to long-term leadership.
Founder Sales Accelerator
Founder-led Sales
For early-stage founders doing the selling themselves.
€1,495
/ Month
Pause and cancel anytime.
What’s included:
Weekly 1:1 sales coaching
Outbound review + messaging tweaks
4 Live sales call support + feedback
Help with follow-up, tools, and tracking
Clarify your ideal customer
Slack check-ins + weekly syncs
→ Good fit if: You’re still leading sales and
want to get better at it.
Fractional CMO or VP Sales
Fractional Services
Ongoing support for founders who want structure and execution.
Ongoing CMO or VP of Sales support for founders who want structure.
€2,495
/ Month
Pause and cancel anytime.
What’s included:
Leadership-level guidance
Messaging, strategy, and systems
Hands-on support with execution
Weekly check-ins + async support
Team oversight + ops coordination
20 hours/month of hands-on support
→ Good fit if: You’re growing, but not ready for full-time hires.
Go-to-Market Setup
You’ve built the product or service. Now let’s take it to market.
€4,995
/ Month
Pause and cancel anytime.
What’s included:
Clear positioning + homepage copy
Outbound messaging + campaigns
CRM and tool setup
End-to-end sales and marketing strategy
Metrics and workflows that scale
Slack check-ins + weekly syncs
→ Good fit if: You’re gearing up for launch
or early traction.
Founder Sales Accelerator
For early-stage founders doing the selling themselves.
€1,495
/ Month
Pause and cancel anytime.
What’s included:
Weekly 1:1 sales coaching
Outbound review + messaging tweaks
4 Live sales call support + feedback
Help with follow-up, tools, and tracking
Clarify your ideal customer
Slack check-ins + weekly syncs
→ Good fit if: You’re still leading sales
and want to get better at it.
Fractional CMO or VP Sales
Ongoing support for founders who want structure and execution.
€2,495
/ Month
Pause and cancel anytime.
What’s included:
Leadership-level guidance
Messaging, strategy, and systems
Hands-on support with execution
Weekly check-ins + async support
Team oversight + ops coordination
20 hours/month of hands-on support
→ Good fit if: You’re growing, but not
ready for full-time hires.
Go-to-Market Setup
You’ve built the product or service. Now let’s take it to market.
€4,995
/ Month
Pause and cancel anytime.
What’s included:
Clear positioning + homepage copy
Outbound messaging + campaigns
CRM and tool setup
End-to-end sales and marketing strategy
Metrics and workflows that scale
Slack check-ins + weekly syncs
→ Good fit if: You’re gearing up for launch
or early traction.
Not sure where to start?
You might have a question
From our pricing to our people to our process, you ask, we answer. If you can’t find your question, feel free to reach out, we got your back.
What kind of support does Waymark actually offer?
Waymark helps B2B founders get sales and marketing working, without the noise. That includes founder-led sales coaching, messaging and positioning work, go-to-market strategy, and building the systems to support it all. It’s hands-on support that meets you where you are; whether you're doing the selling yourself or starting to scale a team.
I’m doing all the selling myself, do I still have a need for you?
Maybe. If you feel confident, have a solid system, and you're now thinking about scaling or expanding your sales operation, we can support that. If you're still figuring it out and want sharper messaging, more structure, or coaching to feel more confident in your sales approach, the Founder Sales Accelerator might be a good fit. Either way, it's worth a quick chat to see what would actually be helpful.
How is this different from hiring a growth agency or buying a playbook?
Most growth agencies hand you a funnel and hope it sticks. Playbooks give you a framework but not the feedback. Waymark works differently. This is hands-on, collaborative support; built around your business, not a one-size-fits-all formula. No fluff, no hacks. Just clear guidance and real help to move things forward.
What if I don’t know which package is right for me?
That’s completely normal. Most founders prefer to have an initial call before deciding. We’ll talk through where you are, what’s working, and what’s getting in the way. Then we’ll suggest a starting point that fits. No pressure. Just a clear next step if it feels right.
Is this a long-term commitment?
No. All support is month-to-month. Some founders work with us for a few months to get things in shape. Others stay longer as their sales and marketing grow. We also help build and onboard your team when you're ready to hire, so the handoff is smooth and nothing gets dropped.
How quickly can we get started?
Fast. While some agencies spend a month just on discovery and onboarding, we usually get ramped up and moving within a week. Once we’ve had an intro call and aligned on the scope, we get to work.
What if I only need help with one specific thing?
That’s no problem. We offer bespoke support beyond the listed packages. Whether it’s sales, marketing, or branding, we’re happy to explore how we can help based on what you need.
What industries have you worked in?
Most of our work has been with B2B companies across SaaS, finance, compliance, edtech, and healthcare. We’ve also supported teams in media and tech-enabled services. The common thread isn’t the industry; it’s helping B2B founders get sales and marketing working together.
How is success measured?
We start by aligning on what matters most to your stage; sharper messaging, cleaner systems, more qualified leads, or stronger close rates. Where it helps, we reference industry benchmarks as a baseline, then build KPIs that make sense for your goals. It’s structured, but not rigid. We track progress together and keep it practical.
What does a typical week look like working together?
It depends on the scope, but most weeks include a working session or check-in, async feedback, and hands-on support behind the scenes; whether that’s reviewing outreach, tightening messaging, or building out systems. We keep things structured, flexible, and focused on progress, not meetings.
What kind of support does Waymark actually offer?
Waymark helps B2B founders get sales and marketing working, without the noise. That includes founder-led sales coaching, messaging and positioning work, go-to-market strategy, and building the systems to support it all. It’s hands-on support that meets you where you are; whether you're doing the selling yourself or starting to scale a team.
I’m doing all the selling myself, do I still have a need for you?
Maybe. If you feel confident, have a solid system, and you're now thinking about scaling or expanding your sales operation, we can support that. If you're still figuring it out and want sharper messaging, more structure, or coaching to feel more confident in your sales approach, the Founder Sales Accelerator might be a good fit. Either way, it's worth a quick chat to see what would actually be helpful.
How is this different from hiring a growth agency or buying a playbook?
Most growth agencies hand you a funnel and hope it sticks. Playbooks give you a framework but not the feedback. Waymark works differently. This is hands-on, collaborative support; built around your business, not a one-size-fits-all formula. No fluff, no hacks. Just clear guidance and real help to move things forward.
What if I don’t know which package is right for me?
That’s completely normal. Most founders prefer to have an initial call before deciding. We’ll talk through where you are, what’s working, and what’s getting in the way. Then we’ll suggest a starting point that fits. No pressure. Just a clear next step if it feels right.
Is this a long-term commitment?
No. All support is month-to-month. Some founders work with us for a few months to get things in shape. Others stay longer as their sales and marketing grow. We also help build and onboard your team when you're ready to hire, so the handoff is smooth and nothing gets dropped.
How quickly can we get started?
Fast. While some agencies spend a month just on discovery and onboarding, we usually get ramped up and moving within a week. Once we’ve had an intro call and aligned on the scope, we get to work.
What if I only need help with one specific thing?
That’s no problem. We offer bespoke support beyond the listed packages. Whether it’s sales, marketing, or branding, we’re happy to explore how we can help based on what you need.
What industries have you worked in?
Most of our work has been with B2B companies across SaaS, finance, compliance, edtech, and healthcare. We’ve also supported teams in media and tech-enabled services. The common thread isn’t the industry; it’s helping B2B founders get sales and marketing working together.
How is success measured?
We start by aligning on what matters most to your stage; sharper messaging, cleaner systems, more qualified leads, or stronger close rates. Where it helps, we reference industry benchmarks as a baseline, then build KPIs that make sense for your goals. It’s structured, but not rigid. We track progress together and keep it practical.
What does a typical week look like working together?
It depends on the scope, but most weeks include a working session or check-in, async feedback, and hands-on support behind the scenes; whether that’s reviewing outreach, tightening messaging, or building out systems. We keep things structured, flexible, and focused on progress, not meetings.
What kind of support does Waymark actually offer?
Waymark helps B2B founders get sales and marketing working, without the noise. That includes founder-led sales coaching, messaging and positioning work, go-to-market strategy, and building the systems to support it all. It’s hands-on support that meets you where you are; whether you're doing the selling yourself or starting to scale a team.
I’m doing all the selling myself, do I still have a need for you?
Maybe. If you feel confident, have a solid system, and you're now thinking about scaling or expanding your sales operation, we can support that. If you're still figuring it out and want sharper messaging, more structure, or coaching to feel more confident in your sales approach, the Founder Sales Accelerator might be a good fit. Either way, it's worth a quick chat to see what would actually be helpful.
How is this different from hiring a growth agency or buying a playbook?
Most growth agencies hand you a funnel and hope it sticks. Playbooks give you a framework but not the feedback. Waymark works differently. This is hands-on, collaborative support; built around your business, not a one-size-fits-all formula. No fluff, no hacks. Just clear guidance and real help to move things forward.
What if I don’t know which package is right for me?
That’s completely normal. Most founders prefer to have an initial call before deciding. We’ll talk through where you are, what’s working, and what’s getting in the way. Then we’ll suggest a starting point that fits. No pressure. Just a clear next step if it feels right.
Is this a long-term commitment?
No. All support is month-to-month. Some founders work with us for a few months to get things in shape. Others stay longer as their sales and marketing grow. We also help build and onboard your team when you're ready to hire, so the handoff is smooth and nothing gets dropped.
How quickly can we get started?
Fast. While some agencies spend a month just on discovery and onboarding, we usually get ramped up and moving within a week. Once we’ve had an intro call and aligned on the scope, we get to work.
What if I only need help with one specific thing?
That’s no problem. We offer bespoke support beyond the listed packages. Whether it’s sales, marketing, or branding, we’re happy to explore how we can help based on what you need.
What industries have you worked in?
Most of our work has been with B2B companies across SaaS, finance, compliance, edtech, and healthcare. We’ve also supported teams in media and tech-enabled services. The common thread isn’t the industry; it’s helping B2B founders get sales and marketing working together.
How is success measured?
We start by aligning on what matters most to your stage; sharper messaging, cleaner systems, more qualified leads, or stronger close rates. Where it helps, we reference industry benchmarks as a baseline, then build KPIs that make sense for your goals. It’s structured, but not rigid. We track progress together and keep it practical.
What does a typical week look like working together?
It depends on the scope, but most weeks include a working session or check-in, async feedback, and hands-on support behind the scenes; whether that’s reviewing outreach, tightening messaging, or building out systems. We keep things structured, flexible, and focused on progress, not meetings.