The most common questions, answered
We’ve collected the questions founders ask most before working with us. If yours isn’t here, just reach out.
What kind of support does Waymark actually offer?
Waymark helps B2B founders get sales and marketing working, without the noise. That includes founder-led sales coaching, messaging and positioning work, go-to-market strategy, and building the systems to support it all. It’s hands-on support that meets you where you are; whether you're doing the selling yourself or starting to scale a team.
I’m doing all the selling myself, do I still have a need for you?
Maybe. If you feel confident, have a solid system, and you're now thinking about scaling or expanding your sales operation, we can support that. If you're still figuring it out and want sharper messaging, more structure, or coaching to feel more confident in your sales approach, the Founder Sales Accelerator might be a good fit. Either way, it's worth a quick chat to see what would actually be helpful.
How is this different from hiring a growth agency or buying a playbook?
Most growth agencies hand you a funnel and hope it sticks. Playbooks give you a framework but not the feedback. Waymark works differently. This is hands-on, collaborative support; built around your business, not a one-size-fits-all formula. No fluff, no hacks. Just clear guidance and real help to move things forward.
What if I don’t know which package is right for me?
That’s completely normal. Most founders prefer to have an initial call before deciding. We’ll talk through where you are, what’s working, and what’s getting in the way. Then we’ll suggest a starting point that fits. No pressure. Just a clear next step if it feels right.
Is this a long-term commitment?
No. All support is month-to-month. Some founders work with us for a few months to get things in shape. Others stay longer as their sales and marketing grow. We also help build and onboard your team when you're ready to hire, so the handoff is smooth and nothing gets dropped.
How quickly can we get started?
Fast. While some agencies spend a month just on discovery and onboarding, we usually get ramped up and moving within a week. Once we’ve had an intro call and aligned on the scope, we get to work.
What if I only need help with one specific thing?
That’s no problem. We offer bespoke support beyond the listed packages. Whether it’s sales, marketing, or branding, we’re happy to explore how we can help based on what you need.
What industries have you worked in?
Most of our work has been with B2B companies across SaaS, finance, compliance, edtech, and healthcare. We’ve also supported teams in media and tech-enabled services. The common thread isn’t the industry; it’s helping B2B founders get sales and marketing working together.
How is success measured?
We start by aligning on what matters most to your stage; sharper messaging, cleaner systems, more qualified leads, or stronger close rates. Where it helps, we reference industry benchmarks as a baseline, then build KPIs that make sense for your goals. It’s structured, but not rigid. We track progress together and keep it practical.
What does a typical week look like working together?
It depends on the scope, but most weeks include a working session or check-in, async feedback, and hands-on support behind the scenes; whether that’s reviewing outreach, tightening messaging, or building out systems. We keep things structured, flexible, and focused on progress, not meetings.
What kind of support does Waymark actually offer?
Waymark helps B2B founders get sales and marketing working, without the noise. That includes founder-led sales coaching, messaging and positioning work, go-to-market strategy, and building the systems to support it all. It’s hands-on support that meets you where you are; whether you're doing the selling yourself or starting to scale a team.
I’m doing all the selling myself, do I still have a need for you?
Maybe. If you feel confident, have a solid system, and you're now thinking about scaling or expanding your sales operation, we can support that. If you're still figuring it out and want sharper messaging, more structure, or coaching to feel more confident in your sales approach, the Founder Sales Accelerator might be a good fit. Either way, it's worth a quick chat to see what would actually be helpful.
How is this different from hiring a growth agency or buying a playbook?
Most growth agencies hand you a funnel and hope it sticks. Playbooks give you a framework but not the feedback. Waymark works differently. This is hands-on, collaborative support; built around your business, not a one-size-fits-all formula. No fluff, no hacks. Just clear guidance and real help to move things forward.
What if I don’t know which package is right for me?
That’s completely normal. Most founders prefer to have an initial call before deciding. We’ll talk through where you are, what’s working, and what’s getting in the way. Then we’ll suggest a starting point that fits. No pressure. Just a clear next step if it feels right.
Is this a long-term commitment?
No. All support is month-to-month. Some founders work with us for a few months to get things in shape. Others stay longer as their sales and marketing grow. We also help build and onboard your team when you're ready to hire, so the handoff is smooth and nothing gets dropped.
How quickly can we get started?
Fast. While some agencies spend a month just on discovery and onboarding, we usually get ramped up and moving within a week. Once we’ve had an intro call and aligned on the scope, we get to work.
What if I only need help with one specific thing?
That’s no problem. We offer bespoke support beyond the listed packages. Whether it’s sales, marketing, or branding, we’re happy to explore how we can help based on what you need.
What industries have you worked in?
Most of our work has been with B2B companies across SaaS, finance, compliance, edtech, and healthcare. We’ve also supported teams in media and tech-enabled services. The common thread isn’t the industry; it’s helping B2B founders get sales and marketing working together.
How is success measured?
We start by aligning on what matters most to your stage; sharper messaging, cleaner systems, more qualified leads, or stronger close rates. Where it helps, we reference industry benchmarks as a baseline, then build KPIs that make sense for your goals. It’s structured, but not rigid. We track progress together and keep it practical.
What does a typical week look like working together?
It depends on the scope, but most weeks include a working session or check-in, async feedback, and hands-on support behind the scenes; whether that’s reviewing outreach, tightening messaging, or building out systems. We keep things structured, flexible, and focused on progress, not meetings.
What kind of support does Waymark actually offer?
Waymark helps B2B founders get sales and marketing working, without the noise. That includes founder-led sales coaching, messaging and positioning work, go-to-market strategy, and building the systems to support it all. It’s hands-on support that meets you where you are; whether you're doing the selling yourself or starting to scale a team.
I’m doing all the selling myself, do I still have a need for you?
Maybe. If you feel confident, have a solid system, and you're now thinking about scaling or expanding your sales operation, we can support that. If you're still figuring it out and want sharper messaging, more structure, or coaching to feel more confident in your sales approach, the Founder Sales Accelerator might be a good fit. Either way, it's worth a quick chat to see what would actually be helpful.
How is this different from hiring a growth agency or buying a playbook?
Most growth agencies hand you a funnel and hope it sticks. Playbooks give you a framework but not the feedback. Waymark works differently. This is hands-on, collaborative support; built around your business, not a one-size-fits-all formula. No fluff, no hacks. Just clear guidance and real help to move things forward.
What if I don’t know which package is right for me?
That’s completely normal. Most founders prefer to have an initial call before deciding. We’ll talk through where you are, what’s working, and what’s getting in the way. Then we’ll suggest a starting point that fits. No pressure. Just a clear next step if it feels right.
Is this a long-term commitment?
No. All support is month-to-month. Some founders work with us for a few months to get things in shape. Others stay longer as their sales and marketing grow. We also help build and onboard your team when you're ready to hire, so the handoff is smooth and nothing gets dropped.
How quickly can we get started?
Fast. While some agencies spend a month just on discovery and onboarding, we usually get ramped up and moving within a week. Once we’ve had an intro call and aligned on the scope, we get to work.
What if I only need help with one specific thing?
That’s no problem. We offer bespoke support beyond the listed packages. Whether it’s sales, marketing, or branding, we’re happy to explore how we can help based on what you need.
What industries have you worked in?
Most of our work has been with B2B companies across SaaS, finance, compliance, edtech, and healthcare. We’ve also supported teams in media and tech-enabled services. The common thread isn’t the industry; it’s helping B2B founders get sales and marketing working together.
How is success measured?
We start by aligning on what matters most to your stage; sharper messaging, cleaner systems, more qualified leads, or stronger close rates. Where it helps, we reference industry benchmarks as a baseline, then build KPIs that make sense for your goals. It’s structured, but not rigid. We track progress together and keep it practical.
What does a typical week look like working together?
It depends on the scope, but most weeks include a working session or check-in, async feedback, and hands-on support behind the scenes; whether that’s reviewing outreach, tightening messaging, or building out systems. We keep things structured, flexible, and focused on progress, not meetings.