Helping B2B founders stop guessing at sales and marketing
Waymark brings clarity and support when you're figuring out how to sell, how to talk about what you do, and how to get both working together. Just the right help at the right time.
Strategy with sleeves rolled up
Most founders run into the same pain points. Sales is still on your plate, along with everything else. Growth leans too much on word of mouth. Or maybe it's clear that real structure is needed, but you're not sure where to begin.
Whether you're starting to think about sharpening founder-led sales or considering leadership support across sales and marketing, Waymark brings focus, clarity, and hands-on help to close smarter and grow with confidence.
What founders ask for
Founder-led sales accelerator
“I’m doing the selling, but I’m not sure I’m doing it right.”
We help B2B founders improve outreach, sharpen discovery calls, and close with more confidence.
Get clear support while you’re still leading sales yourself.
Explore founder sales support
Go-to-market setup for
B2B startups
We have something to sell, but no real go-to-market plan.”
We help founders build a clear foundation for sales and marketing.
Brand positioning, messaging, and early traction, without guessing what to do next.
Start your GTM setup
Fractional sales and marketing leadership
“We’re growing but not ready for a permanent full-time hire.”
We bring senior-level sales and marketing focus, without the overhead.
Strategy, messaging, and hands-on support to keep things moving.
Explore fractional services
Insights, guidance, and straight talk from working with 80+ early-stage teams.
Practical reads on selling, marketing, and making better decisions when there’s no playbook.
Real help from people who’ve built with founders
Behind Waymark is over 20 years of real-world B2B experience.
Over the last 8 years, that’s meant working hands-on with more than 80 companies as a consultant. From lean startups to global brands, helping build sales and marketing foundations that drive real growth.
We’ve coached founders, SDRs, and AEs. Closed deals from $1,500 to $2 million ARR. Worked across industries like SaaS, healthcare, finance, media, compliance, and more.
With roots in the US and presence in Europe, we support B2B teams across the US, Canada, the UK, Ireland, and the UAE with practical, culturally aware guidance.
